Chromatic Osmosis is the guiding visual concept behind this video series for botanical THC seltzers. It’s a design theory that explores how bold, saturated colors, motion, and organic textures can guide a viewer’s emotional journey from curiosity to craving to reward.

Visual Strategy

• Color Palette:
  The bold, saturated colors act like osmotic agents lowly pulling the viewer into active sensory engagement. These hues intend to leak into the subconscious, shifting mood and building anticipation before the product is revealed.

• Bubbles as Pressure Builders:
  The bubbling, semi-transparent visuals intend to create visual tension. They cover the can just long enough to spark curiosity.

• Botanical Elements as Memory Triggers:
  Plant based visuals carry emotional weight. In Chromatic Osmosis, this idea is called phytosentience: the belief that organic imagery can trigger personal memories and moods, making the experience more meaningful.